To introduce and showcase innovative and creative design work and ideas by local design students to industries, potential employers, society, etc;
To provide an avenue for design students to demonstrate their creative exploitation of arts and design;
To provide insights to secondary students on art & design subjects offered by local higher learning institutes;
To showcase the role of Malaysia Design Council in promoting design in Malaysia and to create awareness and generate interest in art & science among Malaysians.
To exhibit the work by design graduates that have been assessed and passed examinations at their institutions. Focus will be on the following 6 fields:
| ---›Walk In Interview by Potential Employers | ---›Fashion show |
| ---›Art & Design Talk | ---›Creative & Unique Products Sales |
| ---›Art Demo | ---›Magic Show |
| ---›Software Demo | ---›Design Hardware Demo |